If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. Because social media sites are still somewhat new, you can still have the chance to make your business high-profile is you start now. This article discusses some of the smart actions you can take to use social media to advance ahead of your competition.
Whether you’re creating content to post on a blog, a tweet, Facebook or coming up with interesting titles, it is important you come up with something catchy that people will remember you by. Creative titles and headlines tempt people to read more.
Ask customers to fill out social networking habit surveys. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. On the other hand, if your target demographic doesn’t respond to social networking then you should use a different marketing tool.
Let all of your existing customers know if you are going to start being active in social media. This allows them to come into the 21st century with you. And this may also bring more of their friends. You should not underestimate the power of this free advertising. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Try combining social media marketing with email marketing. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. Tell people to forward your emails so that you can get as many people to see your content as possible.
If you do not know what to write about, have a user poll. Your followers or friends can choose between several choices related to your industry, or they can add more suggestions by commenting on the polls. You could use these results and suggestions to post new, interesting content in the weeks following the poll.
When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.
Write your social networking updates carefully and always remain professional. Although it is easy to click “post,” take a minute to be sure that the message you are posting adheres to the image you’d like your business to portray, and it doesn’t contain anything that could be considered offensive or illegal.
You can use many traditional marketing tools to market your business on social media sites. However, many business owners don’t know how to harness the power of social media, and thus, don’t use it appropriately. Use the tips in this article as part of your ongoing education about how to effectively use social media marketing for your business.